services:Market Feasibility Studies

Market Feasibility Studies

VWB Research utilizes state-of-the-art methodologies when surveying market conditions and evaluating the supply and demand for residential and commercial developments. We identify a Primary Market Area, gather detailed, relevant information concerning existing product and offer an in-depth analysis of demand. We identify market conditions, assess qualified consumers and provide highly insightful projections and analysis. Some of the essential components of our studies are:

  • Extensive interviews with area officials
  • An evaluation of the appropriateness of the proposed project and site
  • A market area description utilizing state-of-the-art demographics and mapping technology
  • A fully detailed survey of existing, comparable product
  • An analysis of supply and demand
  • Conclusions and recommendations for development

Assisted Living Assisted living facilities are becoming more numerous as the nation continues to age and nursing costs escalate. These facilities provide accommodations, supervision and services typically in a single-use building type. more...

Condominiums Condominiums and patio homes have become a viable housing choice attracting a divergent cross section of buyers. Start-up households and empty nesters increasingly look to condominiums and patio homes to satisfy their housing needs. more...

Congregate Care Four housing concepts have evolved that respond to older adults seeking, or who need, alternatives to their current living environment. They include, in order of increasing care requirements, independent living, congregate care, assisted living and nursing care. more...

Countywide and Citywide Housing Assessments VWB can assist counties and cities to better understand their housing need to better allocate precious dollars. Areas are established based on the socioeconomic composition of areas. Surveys are completed to identify inventories and occupancy status. more...

Downtown Revitalization With a renewed interest in our downtowns, and a new consciousness toward energy efficiency, downtown revitalization has become a hotbed of housing development. VWB Research can assess the development potential of an area and its supporting region and provide specific conclusions for housing, retail, and office uses, including “green” concepts. more...

Golf Courses VWB Research is a leader in evaluating the luxury resort-marina and golf course market. As a part of a recent Port Clinton, Ohio resort-marina-golf course analysis, we surveyed nearly 100 Lake Erie marinas, with more than 16,000 boat slips. more...

HUD 221d(4 ) New construction projects and existing developments may be built/renovated, refinanced and insured under a variety of programs offered by the Department of Housing and Urban Development (HUD). VWB Research consults with housing authorities nationwide concerning HUD-subsidized housing development, redevelopment and marketability. more...

HUD 232/LEAN In 2008, HUD developed its LEAN process for Section 232 applications. Section 232 is a FHA-Insured loan program that covers the frail eldery. more...

Independent Living VWB Research continues to address the growing senior housing market with highly relevant, and detailed market studies. These studies address a variety of issues surrounding senior care facilities, including the market feasibility of specific housing types. These include independent living, congregate care, assisted living, and nursing care more...

Industrial/Warehouse VWB Research is acutely engaged in determining market feasibility for proposed industrial and warehouse projects. As in our other market feasibility studies, VWB Research identifies all aspects of the market that may affect a proposed project’s ability to compete. more...

LIHTC/Section 42 Since 1986, the Low-Income Housing Tax Credit (LIHTC) IRS Section 42 Affordable Housing Program has facilitated financing for several hundred thousand affordable, high-quality rental housing units for income-qualified households, many of whom use LIHTC housing as a step up from public housing or other subsidized situations, on their way to market-rate rental housing or home ownership. more...

Marina Developments VWB Research is a leader in evaluating the luxury resort-marina and golf course market. As a part of a recent Port Clinton, Ohio resort-marina-golf course analysis, we surveyed nearly 100 Lake Erie marinas, with more than 16,000 boat slips. more...

Market-rate Apartments Developers of market-rate, multifamily projects benefit from our extensive analytical experience in rental housing markets. While VWB Research focuses on the performance of the most comparable properties in each market, we also provide a comprehensive view of the overall rental market. more...

Native American Housing VWB Research provides several different consulting services for Native American tribal housing officials. They include, but are not limited to, market feasibility studies, housing needs assessments, and student housing studies. more...

Nursing Homes Nursing homes in America have been the traditional housing for our most frail population. In addition to our most frail population, nursing beds are often occupied by the poorest oldest adults, since many have spent down their assets over the years for other forms of care. more...

Office A VWB Research office analysis considers all aspects of an area when evaluating the market potential for office space. VWB Research identifies an office market’s total square footage (as well as, actual square footage available), the age and condition of existing office space, and we pinpoint areas of office space concentration within the market. more...

RD 515 The USDA offers a variety of assistance programs for the development of single-family and multifamily housing. VWB Research has extensive knowledge of the Rural Development Section of the 515 multifamily rental program, and has completed a number of feasibility studies for project construction and renovation using this financing program. more...

Retail VWB research is intensely involved in the evaluation and analysis of retail markets, and we are keenly aware of the various nuances that exist. A comprehensive VWB Research retail market study considers all aspects of a given market. Within a specific market, we survey all shopping locations, their built/renovated dates, square footage, leasing and other associated costs, and overall design, including available parking and accessibility. more...

Self Storage Recently, VWB Research has completed a number of market feasibility studies structured specifically for the self-storage market. We establish a Primary Market Area (PMA) for the site proposed and confirm all competitors and the effective rents paid, within the PMA. more...

Senior Housing Proforma VWB Research offers the option of a financial proforma projection for a senior project as a tool for developers, project owners and their management team to use in preparation for program planning, construction, land acquisition, financing, architectural design team planning and other important decisions early in the development and project planning phase of their project. This tool is typically used following the completion of the site-specific market feasibility study for the senior development. more...

Single-family Housing The market for single-family homes is as diverse as the many types of developments and locations that exist. Single-family home developments run the gamut from small urban infill projects to estate lots, within burgeoning suburban areas. more...

Student Housing Today’s college students have more disposable income than ever before; consequently, they and their parents expect well-appointed student housing. The type of student housing required is typically dictated by particular trends within the academic institution. more...

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